Social media is a necessary part of digital media marketing. In order to connect with people and generate leads, you have to put products in front of the people who need it. As a hearing aid professional, this means connecting with hard of hearing people on social media platforms like Facebook and Twitter.

Get ready for a paradigm shift in hearing aid design that promises to change the public perception of hearing aids, generate leads and increase in-store conversion. Ahead of a big announcement this week, we shed some light on the proof behind our excitement.

Too many people still consider hearing aids unappealing but why is that? Sleek, innovative design combined with high-tech audiological features can play a crucial role in changing that public perception.

Did you know that around nine out of 10 people with mild to moderate hearing loss don’t yet wear a hearing aid? We look at why many people choose to avoid hearing aids and how a high-quality and life-changing product can help to change their perspective.